{"id":2,"date":"2025-03-17T14:10:48","date_gmt":"2025-03-17T14:10:48","guid":{"rendered":"https:\/\/maddaisy.com\/?page_id=2"},"modified":"2026-05-31T15:00:51","modified_gmt":"2026-05-31T15:00:51","slug":"about","status":"publish","type":"page","link":"https:\/\/maddaisy.com\/index.php\/about\/","title":{"rendered":"About Andy"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6ddbcc8e wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-default\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For the best part of two decades I worked inside some of the largest consulting firms in Europe, advising enterprises on technology strategy, digital transformation, and the harder problem underneath both: getting large organisations to actually change. That ran across financial services, the public sector, and industrial clients &#8211; engagements where the deck is the easy part and the politics is the real work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">maddaisy is not a continuation of that. It is an experiment. I use this site to test how AI writing styles and research agents hold up on real subject matter &#8211; technology, AI, and the consulting industry itself &#8211; rather than on toy prompts. Some of what you read here is mine, some is drafted or researched by tools I am building and tuning. The point is to find where the line between the two is useful and where it falls apart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So treat it as a working sandbox, not a publication. The topics are ones I know well and the analysis is real, but the value to me is the process: what these systems get right, where they produce confident nonsense, and what it takes to make them genuinely useful for the work consultancies and their clients do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If that is interesting to you, get in touch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:andy@maddaisy.com\">andy@maddaisy.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For the best part of two decades I worked inside some of the largest consulting firms in Europe, advising enterprises on technology strategy, digital transformation, and the harder problem underneath both: getting large organisations to actually change. That ran across financial services, the public sector, and industrial clients &#8211; engagements where the deck is the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Andy - maddaisy - cultivating innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maddaisy.com\/index.php\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Andy - maddaisy - cultivating innovation\" \/>\n<meta property=\"og:description\" content=\"For the best part of two decades I worked inside some of the largest consulting firms in Europe, advising enterprises on technology strategy, digital transformation, and the harder problem underneath both: getting large organisations to actually change. 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